I am a highly experienced and capable Digital Strategist & Project Manager, currently based in St. Albans, UK.
I have run agencies and major projects for clients since 2007. These include major website builds (e.g. Welcome Break, The Jewish Chronicle, The British Council), mobile applications (e.g. Tata Communications), e-commerce (e.g. Stargazer Cosmetics, Lovers Rock Diamonds) and various brand and marketing campaigns. My ability to provide insightful digital strategy and robust project control has provided significant ROI for these, and many other clients.
I am highly adept at analysing technical, marketing, design and business requirements. Advising on, analysing, planning and implementing effective digital solutions; from user and customer experience, through mobile and tablet strategy, content management systems, project planning and digital marketing.
What others say….
We engaged Nigel to develop the Content Management System for the global English exam Aptis, delivered by the British Council in almost 100 countries world-wide. Nigel advised on digital strategy and demonstrated a proactive attitude towards further developments. Nigel is an excellent strategist and Project Manager in every way and has a deep understanding of digital from a business as well as a technical perspective.
Filip Lubanski
The British Council
I collaborated with Nigel whilst he was leading the procurement at the Jewish Chronicle. He was extremely articulate about what the client wanted and supported the business efficiently. He was very supportive and thorough as a digital strategist and project manager and was a pleasure to work with.
Andrew Japp
Webcredible
Attention to detail, focussed on client satisfaction and ensuring project teams have the information that they require to deliver on time, in my view are essentials for an able Project Manager. And I have found all in abundance with Nigel. He makes it a pleasure to deal with complex situations by breaking it down into simple understandable issues. I would have no hesitation in recommending Nigel, a great asset to any team.
Ashish Raina
Ardent
Welcome Break
As part of my role as Technical Director of a London brand and advertising agency, I was the technical lead and strategist for the new website design and build for Welcome Break. This project began in the winter of 2015 till the site was formally launched in May of 2016. The previous website was built on an inflexible and proprietary content management system, the website was not responsive (it had a separate mobile site) and the design and user experience was very dated, with limited social media integration and little personalisation.
Welcome Break wanted a more engaging and immersive website, with an easy and intuitive user experience and the flexibility to extend the site functionality and add content. The website also had to incorporate the third-party hotel booking engine, easy and prominent newsletter sign up, have an extended and detailed journey planner and incorporate a rich social media integration. Preserving search engine rankings was a key consideration as was the promotion and availability of key brand partners within Welcome Break locations.
The Jewish Chronicle
In early 2015 I was approached to work with The Jewish Chronicle on a digital transformation project. Their website was an extremely dated Drupal build, that looked tired and was inflexible and limited in its publishing capabilities. They wanted to invest in a state-of-the-art publishing system and related services, to power both their print and online offerings. I was brought in to research and recommend suppliers and systems as part of a broader digital and print strategy that would enable them to expand their offering and increase revenues.
Initially this required understanding the history and processes currently employed by The Jewish Chronicle and a broad gap analysis. I spent time working with various colleagues and connections at The Guardian and The Times to understand best practice in the print industry from very different organisations in terms of their approaches to the challenges of digital and how this complements the traditional print aspects of their businesses. The outputs from this formed the basis of the digital strategy and key requirements for the new systems in terms of processes, workflows, design considerations and user experience.