In early 2015 I was approached to work with The Jewish Chronicle on a digital transformation project. Their website was an extremely dated Drupal build, that looked tired and was inflexible and limited in it’s publishing capabilities. They wanted to invest in a state-of-the-art publishing system and related services, to power both their print and online offerings. I was brought in to research and recommend suppliers and systems as part of a broader digital and print strategy that would enable them to expand their offering and increase revenues.
As part of my role as Technical Director of a London brand and advertising agency, I was the technical lead and strategist for the new website design and build for Welcome Break. This project began in the winter of 2015 till the site was formally launched in May of 2016. The previous website was built on an inflexible and proprietary content management system, the website was not responsive (it had a separate mobile site) and the design and user experience was very dated, with limited social media integration and little personalisation.